Know Labs, which recently rebranded to USBC, announced a strategic pivot to prioritize a dollar-denominated, identity-verified stablecoin strategy. This new direction complements the company's previously announced Bitcoin treasury strategy.
The company's shift from a med-tech focus to fintech under the new leadership of Greg Kidd is now fully articulated with this stablecoin initiative. This move aims to leverage the expertise of Mr. Kidd and his team in digital assets.
This strategic pivot positions USBC to explore new opportunities in the digital asset space, aiming to generate sustainable growth and long-term shareholder value through both Bitcoin holdings and a stablecoin offering.
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