On October 24, 2025, Coca‑Cola began selling a new 12‑oz single‑serve glass bottle of its classic Coke made with U.S. cane sugar in select U.S. markets. The launch follows a July announcement that the company would add real cane sugar to its American Coke, a move prompted by President Trump’s demand for a U.S. version of Mexican Coke.
The new product is packaged in Coca‑Cola’s iconic glass bottles, a format that has been phased out in the U.S. for decades. Production capacity for the glass bottling process is limited, so the company plans a gradual rollout across the country. The launch is expected to appeal to consumers who prefer cane sugar over high‑fructose corn syrup and to those who value the nostalgic glass bottle experience.
The introduction of cane‑sugar Coke could boost sales in the U.S. market and strengthen the brand’s positioning amid growing consumer demand for “real” ingredients. It also signals Coca‑Cola’s willingness to respond to political pressure and to diversify its product mix. The company will monitor sales performance closely as it expands the product’s availability.
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