Kroger expanded its partnership with Instacart, adding an AI‑powered Cart Assistant to the Kroger iOS app that helps shoppers find meal inspiration, build carts faster, and receive personalized recommendations.
The expansion also broadens Express Delivery, offering 30‑minute delivery windows across nearly 2,700 stores in more than 20 banner names nationwide, while Instacart remains Kroger’s primary fulfillment partner.
The move is part of Kroger’s broader digital transformation strategy, which has invested heavily in AI, data analytics, and e‑commerce. The Cart Assistant leverages Instacart’s AI Solutions suite—including Agentic Commerce and Catalog Intelligence—to improve order accuracy and reduce fulfillment times.
Kroger’s digital sales grew 12% year‑over‑year in the most recent quarter, and the partnership is expected to accelerate that growth by expanding personalized shopping experiences and retail‑media opportunities for consumer‑packaged‑goods companies.
Management highlighted that the partnership strengthens Kroger’s competitive position against Amazon and Walmart, and that the AI tools will help mitigate margin pressure by streamlining operations and enhancing customer loyalty.
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