36Kr Holdings Inc. announced its unaudited financial results for the six months ended June 30, 2025, on September 26, 2025. The company reported a net loss of RMB4.8 million, representing an impressive 95% improvement year-over-year compared to a net loss of RMB95.9 million in the same period of 2024.
Total revenues for the first half of 2025 were RMB93.2 million, including RMB74.5 million from online advertising. Advertising revenue from AI/large-model offerings expanded by over 50% year-over-year, and revenue from sub-vertical media channels for younger audiences grew 30% year-over-year.
The company achieved a gross profit margin of 54.4% in the first half of 2025, an increase of 10 percentage points from 44.4% in the same period of 2024. This improvement was driven by a 25.4% decrease in cost of revenues to RMB42.5 million and a significant 52.3% reduction in operating expenses to RMB55.9 million.
36Kr continued to expand its content ecosystem, reaching over 36.57 million followers by June 2025, marking 17 consecutive quarters of growth. WeChat Channels followers surged by 69% year-over-year, and the 'AI Media Coverage' tool generated 993 AI-driven reports, while '36Kr Corporate Omni-Intelligence' engaged 25,000 users.
Management reiterated its focus on 'profitable growth' for the second half of 2025, prioritizing upgrading original content, commercializing AI products, and scaling industrial services. The company aims to achieve break-even by the end of 2025, supported by its cash and short-term investments of RMB75.1 million as of June 30, 2025.
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