Kohl's announced the appointment of Arianne Parisi, a retail veteran, as its new digital chief. Parisi is set to join the company on July 28 and will report directly to Interim CEO Michael Bender.
This key executive hire is aimed at bolstering the online and technology side of Kohl's business, an area where digital sales have underperformed. The company is focused on enhancing its omnichannel experience to attract and retain customers.
Parisi's expertise is expected to be crucial in driving Kohl's turnaround plan, particularly in improving digital personalization and leveraging social commerce to reach younger demographics, addressing a critical area for future growth.
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