Kohl's announced the introduction of two new private label home brands, Miryana and Mingle & Co., as part of its strategy to rebalance its merchandise assortment. This move aims to offer customers more options in key home categories.
The majority of products within these new lines are priced under $50, underscoring Kohl's renewed emphasis on value. This aligns with the company's efforts to cater to its core, price-sensitive customer base.
The launch of these proprietary brands is a direct response to past strategic missteps where core categories were deemphasized. It represents an effort to regain momentum and customer loyalty in important product areas.
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