Kohl's announced that it has paused its Amazon returns service at select locations. This decision follows an assessment that, while the service increased footfall to Kohl's stores, it did not translate into a meaningful boost in sales.
The Amazon returns program was initially implemented to drive traffic into Kohl's stores, with the expectation that customers would also make purchases. However, the company determined that this objective was not being met effectively.
This operational adjustment reflects Kohl's ongoing efforts to optimize its store operations and focus on initiatives that directly contribute to sales growth and profitability, especially during a period of strategic turnaround.
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