Kontoor Brands, Inc. announced the completion of its previously announced acquisition of Helly Hansen, the global outdoor and workwear brand. This milestone marks an exciting step forward for Kontoor, expanding its portfolio of iconic consumer brands. The acquisition is expected to increase Kontoor's growth profile and drive greater category, channel, and geographic diversification.
Scott Baxter, President, Chief Executive Officer, and Chairman of Kontoor Brands, stated that the acquisition increases the company's penetration in the attractive outdoor and workwear markets. He expressed confidence that this partnership will create significant long-term value for shareholders. Helly Hansen is now officially part of Kontoor Brands' portfolio, alongside Wrangler® and Lee®.
The acquisition is expected to be immediately accretive to Kontoor Brands’ revenue, adjusted earnings per share, and cash flow in fiscal 2025, consistent with the company’s outlook provided on May 6, 2025. This strategic move solidifies Kontoor Brands' position as a diversified global lifestyle apparel leader.
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