On October 8, 2025, Kontoor Brands’ flagship denim brand Wrangler announced a multi‑year licensing agreement with CAPX, a headwear innovation lab, to launch a new line of elevated headwear under the Wrangler name. The deal, disclosed in a Business Wire press release dated 2025-10-08, marks the first time Wrangler will offer a dedicated headwear collection, expanding the brand’s reach beyond apparel into accessories. The partnership will feature distinctive Wrangler details—including the iconic ‘W’ stitching, copper hardware, and leather patches sourced from the same suppliers used for Wrangler denim—ensuring brand consistency across product categories. CAPX’s technology‑driven approach to headwear design and manufacturing is expected to bring innovative customization options to Wrangler customers, positioning the brand to capture a share of the growing premium headwear market. The first collection is slated to debut later in October 2025, signaling Kontoor Brands’ intent to diversify its product mix and tap into new growth opportunities within the lifestyle apparel sector.
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