Wrangler® and Coors Banquet® are teaming up to create their first-ever co-collection, the Wrangler x Coors Banquet Collection. This limited-release collection features more than twenty unique pieces, showcasing a Coors Banquet twist on classic Western wear. The designs include denim vests with custom embroidery, pullover sweaters, and classic Wrangler® 13MWZ Cowboy Cut® Jeans with limited-edition copper hardware.
The collaboration honors the shared craftsmanship and grit of both brands, which have deep roots in Western lifestyle. To promote the collection, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to paint Rocky Mountain Watercolors, which will serve as the first-ever national ads made with beer. These posters spotlight the apparel and will be featured in various ad locations across the U.S.
Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands, stated that the collaboration celebrates the Western spirit lived by both brands for generations. The collection is available starting August 21 online at shop.coors.com and wrangler.com, as well as in select Western retailers. Pop-up events, dubbed the Legends of the West Tour, are also planned in Dallas, Nashville, and Denver.
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