Iconic denim brand Wrangler® is collaborating with Sony Pictures Consumer Products for an apparel collection inspired by the new season of the hit HBO® series 'The Last of Us.' This all-gender collection blends rugged Americana style with the enduring spirit of the show, which is based on the acclaimed video game franchise. The collaboration will launch in two drops.
The first drop, launched on April 10, is a tribute to Jackson, Wyoming, a safe haven from the series. It features three pre-distressed denim pieces: a cowboy cut denim jacket, a cowboy cut denim shirt, and the original 13MWZ Cowboy Cut Denim Jean. These pieces embody the strength and authenticity of Wrangler's heritage, with prices ranging from $35 to $95.
John Meagher, Vice President of Global Brand Marketing at Wrangler, stated that the brand is honored to work with HBO and Sony Pictures Consumer Products. The collaboration aims to create durable pieces that speak to the resilience and ruggedness of both the brand and the show's characters. The collection is available for purchase on Wrangler.com.
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