Wrangler® launched its highly anticipated apparel collaboration with Grammy-winning country superstar Lainey Wilson, marking her first collection with the brand. This multi-year partnership blends Wilson's creative energy with Wrangler's Western heritage. The collection aims to bring consumers a joyful patchwork of contemporary cowgirl style.
The collection features Wilson’s signature bell bottom jeans, elevated with statement patchwork, bold stripes, and flock embellishments. Trucker jackets and flares come in printed “storyteller” denim, with illustrations based on details from Wilson’s life. Prices for the collection range from $40 to $150.
Vivian Rivetti, vice president of design for Wrangler, stated that the collaboration reflects Lainey's iconic style and strength. The collection is available online at Wrangler.com and in select retailers nationwide, targeting fans and those seeking Western aesthetic.
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