On May 5, 2025, Lamar Advertising Company announced the acquisition of out-of-home advertising assets from Premier Outdoor Media. This all-cash transaction adds nearly 200 billboard faces to Lamar's portfolio, including 45 digital units.
The acquired assets are located across key markets in New Jersey, Delaware, Maryland, Pennsylvania, and New York. This expansion enhances Lamar's position in the greater Philadelphia and New York markets, including southern New Jersey.
Lamar's CEO, Sean Reilly, stated that the acquisition is consistent with the company's strategy of adding high-quality, REIT-qualified assets. Premier Outdoor Media had previously executed an aggressive growth strategy, increasing its digital display count by over 500%.
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