Lamar Advertising Company announced a strategic partnership with OptimizeRx on September 9, 2025. This collaboration aims to enhance out-of-home (OOH) healthcare advertising by combining OptimizeRx's Micro-Neighborhood® Targeting Data with Lamar’s extensive nationwide OOH network.
The partnership will enable healthcare companies to reach clinically relevant audiences more effectively through Lamar's advertising displays. This initiative strengthens OOH media as a channel for healthcare marketing.
This collaboration represents an expansion of Lamar's advertising capabilities into the specialized healthcare sector. By leveraging advanced targeting technology, Lamar aims to offer more precise and impactful advertising solutions to life sciences companies and healthcare professionals.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.