Lucid Group debuted its latest creative campaign, 'Driven,' featuring award-winning actor Timothée Chalamet and directed by renowned filmmaker James Mangold. The campaign showcases the unrivaled capabilities of the all-electric Lucid Gravity.
This new brand story builds on the previous announcement of Chalamet as Lucid's first Global Brand Ambassador. The collaboration aims to enhance Lucid's brand image and cultural relevance in the luxury EV market.
The campaign's focus on the Lucid Gravity, with its exhilarating narrative and association with high-profile talent, is a strategic effort to drive awareness and demand for the upcoming SUV.
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