Lucid Group introduced the Gravity Touring, a new entry‑level variant of its Gravity SUV, at the Los Angeles International Auto Show on November 20, 2025. The Touring model is priced at $79,900, a reduction of roughly $15,000 from the Grand Touring’s starting price, and is positioned to broaden the brand’s appeal in the highly competitive SUV market.
The Touring retains the Gravity’s 89‑kWh battery and powertrain architecture, delivering an EPA‑estimated range of up to 337 miles. It also features a native NACS port, giving owners seamless access to Tesla’s Supercharger network, and maintains the vehicle’s high‑efficiency drivetrain that has been a key selling point for the brand.
Lucid’s financial performance in the third quarter of 2025 underscores the urgency of the launch. Revenue rose to $336.6 million, up from $200 million in Q3 2024, but the company posted a net loss of $1.03 billion, compared with a $0.41 loss per share in the prior year. Production reached 3,891 vehicles, more than double the 1,805 units built in Q3 2024, yet the company still fell short of its own production guidance and faced significant cash burn. These figures highlight the scale‑up challenges Lucid faces as it seeks to move from a niche luxury brand to a mass‑market competitor.
The announcement coincided with a sharp decline in Lucid’s share price, which hit an all‑time low on the same day. The drop was driven by a combination of factors: a Q3 earnings miss, production shortfalls, concerns over equity dilution from convertible senior notes, and a broader slowdown in U.S. electric‑vehicle sales. Investors weighed the strategic value of the new variant against the company’s ongoing financial headwinds, leading to a muted market reaction to the launch itself.
In the competitive landscape, the Gravity Touring will compete with established models such as the Tesla Model X, Rivian R1S, BMW iX, and Cadillac Lyriq. While the Touring’s price point places it below the Grand Touring, its range and performance remain comparable to these rivals, positioning Lucid to capture customers who prioritize value without sacrificing luxury or capability.
CEO Peter Rawlinson emphasized that the Gravity line is designed to offer “an unprecedented combination of versatility, performance, design, and all‑around capability.” He reiterated the company’s goal of keeping the base model under $80,000 and highlighted progress in ramping production and addressing supply‑chain constraints, signaling confidence in the platform’s long‑term viability.
The launch of the lower‑priced Touring is a strategic move to increase order volume and accelerate the company’s scale‑up strategy for the Gravity platform. However, Lucid’s recent liquidity position—approximately $5.5 billion in cash and credit facilities, including a new investment from Saudi Arabia’s Public Investment Fund—remains a critical buffer as the company navigates production challenges and market competition. The new variant represents a step toward broader market penetration, but its success will depend on Lucid’s ability to translate increased demand into sustained production and profitability.
Lucid’s pursuit of a more affordable SUV entry point reflects a broader industry trend toward price‑competitive electric vehicles, but the company must balance this with the need to maintain margins and manage capital expenditures. The Gravity Touring’s introduction signals Lucid’s intent to capture a larger share of the SUV segment, yet the company’s financial trajectory and production capacity will ultimately determine whether the strategy translates into long‑term growth.
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