LightInTheBox Holding Co., Ltd. announced strategic initiatives aimed at leveraging and enhancing its manufacturing capabilities and Direct-to-Consumer (D2C) model. The company has developed in-house manufacturing over the past year, transitioning to a Manufacturer-to-Consumer (M2C) model to minimize intermediary costs and reduce expenses more effectively.
The company is adopting a 'light inventory' strategy, moving from bulk stocking to small-batch, quick-response production. This approach enhances LightInTheBox's ability to adapt swiftly to market fluctuations, minimizes overstock risks, and allows for prompt responses to consumer demands.
LightInTheBox is also strengthening its D2C brand portfolio by emphasizing 'designed in California' to reinforce its American brand identity and align with local consumer preferences. Furthermore, the company is cultivating private traffic channels, such as email marketing and social media communities, to build brand loyalty and reduce reliance on third-party platforms.
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