LightInTheBox Holding Co., Ltd. announced positive feedback from customer surveys regarding one of its newly launched Direct-to-Consumer (DTC) brands. The brand achieved an average Net Promoter Score (NPS) of 60, surpassing the industry average for Consumer Services / Catalog / Specialty Distribution.
Customer testimonials highlighted the brand's high-quality products and exceptional customer service, with praise for 'stunning colors and perfect fit' and 'beautiful and lightweight' materials. Reviewers also characterized the customer service as 'superior'.
This positive reception underscores the success of LightInTheBox's strategic shift towards proprietary DTC brands, which has been instrumental in the company's return to profitability in recent quarters. CEO Jian He stated that this success is a testament to the company's strategic vision and has played a key role in its return to profitability.
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