Luckin Coffee announced on March 13, 2025, a new collaboration featuring Maltese, characters created by Korean artist MoonLab Studio, to launch the Pear-fect Pair Hug Latte. This new beverage is described as a velvety blend of pear and gardenia paired with Luckin Coffee's signature brew, utilizing a zero-calorie sweetener.
In addition to the new latte, Luckin Coffee is enhancing its menu by offering OATLY's Barista Edition Oat Milk as an option for its fan-favorite Matcha Latte. This upgrade aims to provide a smoother and creamier non-coffee beverage experience for customers.
As part of this collaboration, Luckin Coffee also launched a range of limited-edition Maltese-themed merchandise. These initiatives are part of the company's ongoing efforts to introduce innovative products and engaging brand partnerships to attract and retain customers.
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