Luckin Coffee, China's largest coffee chain, officially launched its first U.S. locations in New York City on June 30, 2025. Storefronts opened at 755 Broadway in Greenwich Village and 800 Sixth Ave. in NoMad, marking a significant strategic expansion for the company.
The company promoted these new openings with special deals, including free tote bags for the first 100 customers and 99-cent drinks for a limited time. Luckin's U.S. operating model emphasizes mobile app ordering, mostly cashless payments, and takeout counters, reflecting its digital-first approach.
This entry into the U.S. market positions Luckin Coffee to directly compete with established domestic giants like Starbucks and Dunkin'. The move signals the company's ambition to establish a global presence beyond its dominant position in China.
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