On Thursday, October 23, 2025, Eli Lilly announced a licensing agreement with Indian pharmaceutical company Cipla, granting Cipla the rights to market Lilly’s blockbuster weight‑loss drug under a distinct brand name in India. The deal expands Lilly’s presence in the rapidly growing Indian obesity treatment market, where demand for GLP‑1‑based therapies is increasing.
The agreement allows Cipla to sell the drug under a separate brand, enabling localized marketing and distribution while preserving Lilly’s brand equity. The partnership is expected to generate incremental revenue for Lilly through royalty payments and broaden access to patients who may not have had prior access to the drug.
This strategic move aligns with Lilly’s broader plan to increase global market share for its incretin franchise and diversify revenue streams beyond the U.S. market. By leveraging Cipla’s established distribution network, Lilly can accelerate penetration in India, potentially boosting sales volume and reinforcing its competitive position against rivals such as Novo Nordisk.
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