Lemonade, Inc. announced a significant operational milestone on March 25, 2025, surpassing $1 billion in In-Force Premium (IFP). This achievement comes just 8.5 years after the company sold its first policy, reflecting a compound annual growth rate of approximately 150%.
The company attributed this rapid growth to its investments in technology, a broad product portfolio, extensive geographic reach, and a persistent focus on customer experience. Lemonade President and cofounder Shai Wininger noted that reaching $1 billion in IFP with positive free cash flow and a healthy loss ratio is an important milestone for the company.
Concurrently, Lemonade announced the launch of Lemonade Car in Colorado, effective March 26, 2025. This expansion brings Lemonade Car's availability to roughly 40% of the U.S. car insurance market. Colorado represents a promising market, with residents spending about $7 billion annually on car insurance, making it a strategic target for Lemonade's accelerating growth plan.
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