Lemonade, Inc. announced the launch of Lemonade Car in Indiana on July 7, 2025, marking a further expansion of its U.S. presence. This move allows Hoosier drivers to access Lemonade's full suite of insurance products, which are designed for the digital age and powered by AI.
The expansion into Indiana is a strategic step, following a recent launch in Colorado, and is part of a series of state rollouts planned for 2025. With this addition, Lemonade Car is now available in states that represent approximately 42% of the U.S. car insurance market.
Indiana's car insurance market is estimated at $5 billion annually, presenting a significant opportunity for Lemonade. The company noted that Lemonade Car's sequential in-force premium growth outpaced the rest of its business for the first time in Q1 2025, underscoring its accelerating momentum as a key growth driver.
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