The Lovesac Company launched its 'Recline of Civilization' campaign on March 11, 2025, to promote the new Sactionals Reclining Seat.
The campaign features Kathy Hilton, Jay Shetty, and Funny Marco, aiming to reposition the recliner as a modern and aspirational lifestyle choice, emphasizing relaxation and self-care.
The Sactionals Reclining Seat, which seamlessly integrates into any Sactionals configuration and remains hidden when not in use, is a key product extension designed to enhance comfort and functionality.
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