LPL Financial has lowered fees and streamlined pricing across its Strategic Asset Management, Model Wealth Portfolios, and Guided Wealth Portfolios programs, effective July 1 2026.
The changes include reducing administrative fees for SAM advisors managing at least $75 million, waiving fees at $250 million, cutting MWP advisor‑paid pricing by up to 40% for accounts between $100 k and $500 k, and lowering GWP platform fee from 35 basis points to 25 basis points.
The company has already returned nearly $50 million in savings to advisors and clients over the past two years, and the fee reductions are part of a broader strategy to strengthen its competitive position in the shift from brokerage to fee‑based advisory services.
LPL reported revenue of $14.126 billion for the twelve months ending June 30 2025, a 29.23% increase year‑over‑year, and adjusted EPS of $5.20 in Q3 2025, beating analyst estimates. The firm supports over 32,000 advisors and 1,100 institutions, with $2.3 trillion in brokerage and advisory assets.
The fee changes come amid recent acquisitions, including Atria Wealth Solutions and Commonwealth Financial Network, the latter expected to close on August 1 2025, adding significant assets and advisors to LPL’s platform.
Management emphasized that the pricing adjustments will improve advisor economics, lower barriers for smaller client accounts, and support organic growth and advisor retention in a market increasingly focused on fee‑based advisory solutions.
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