La Rosa Holdings Corp. announced on February 25, 2025, the launch of its European expansion initiative, with the engagement of Joaquín Nuevo Alarcón as Area Developer for Spain, effective March 1, 2025. This marks La Rosa’s first step in international expansion beyond the United States and Puerto Rico.
Alarcón, a seasoned real estate professional with extensive experience in the Spanish market, previously led a 500-agent team at eXp Realty in Spain. His expertise is expected to be instrumental in introducing La Rosa’s agent-first business model to Spain.
The company plans to establish a strong presence in Spain through franchise opportunities, brokerage offices, and technology-driven services, laying the groundwork for further expansion into other European markets. This strategic move aims to unlock new revenue streams and strengthen La Rosa's global brand presence.
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