La Rosa Holdings Corp. announced on December 23, 2024, its plan to offer Bitcoin and other cryptocurrencies as a payment option for its network of agents. This initiative provides agents with the flexibility to receive certain payments in digital assets, integrating blockchain technology into real estate transactions.
Alex Santos, CTO of La Rosa, stated that this move represents a natural evolution in the company's commitment to innovation and broker empowerment. The company believes blockchain technology offers the potential to streamline transactions, providing faster and more secure options with lower fees.
CEO Joe La Rosa noted that this groundbreaking payment option positions La Rosa at the forefront of technological innovation in real estate. The company plans to implement a 2% fee for agents who choose to receive payments in cryptocurrency, potentially creating a new revenue stream for La Rosa.
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