Mandatory has partnered with NuORDER by Lightspeed, a global B2B commerce platform, to launch a digital trade show that will run concurrently with its in-person event in Copenhagen. This initiative aims to overcome geographical limitations and provide new connection opportunities for brands and buyers.
The NuORDER platform allows brands to share previews of collections ahead of events and connect with international buyers who may not attend in person. This technology is designed to streamline industry operations and foster new business relationships.
Early adopters of NuORDER's 'Order Trends' feature have already experienced a 10% increase in average order value. This demonstrates the tangible benefits of the platform's innovations in driving sales for participating brands.
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