Life Time Group Holdings announced the return of its flagship hybrid athlete competition, the LT Games, to Minneapolis on April 25, 2026. The one‑day event will be held at the Life Time Target Center and will feature a 17‑station “choose‑your‑own‑adventure” format that blends strength, cardio, agility and resilience exercises.
The 2026 LT Games will offer $25,000 in prize money across the top three finishers in both male and female categories. Registration opens on December 12 for Life Time members and December 15 for non‑members, with a capped capacity of 128 athletes to preserve the event’s exclusivity and intensity.
The event is presented by Ten Thousand, a premium performance apparel brand, and follows the inaugural LT Games held October 25‑26, 2025, which attracted over 150 competitors, awarded more than $20,000 in prize money, and was won by Lauren Weeks and Noah Ohlsen. The inaugural event’s success generated a positive market reaction and reinforced Life Time’s positioning as a pioneer in hybrid fitness competitions.
Life Time’s strong financial performance underpins its investment in the LT Games. Q3 2025 revenue rose to $782.6 million, up 12.9% year‑over‑year, while net income climbed to $102.4 million, a 147.3% increase. Diluted earnings per share reached $0.45, beating analyst estimates of $0.33. The company’s robust cash generation and low leverage give it the flexibility to fund high‑profile events that drive member acquisition, retention, and brand visibility.
CEO Bahram Akradi emphasized that the company’s growth strategy remains on track, noting that nearly all of the planned 12 to 14 new clubs for 2026 are under construction. He highlighted that the LT Games serve as a gateway for athletes—members or not—to experience Life Time’s world‑class training, recovery, and performance resources, thereby creating a new engagement and revenue channel.
By expanding its event portfolio, Life Time strengthens its premium brand positioning and leverages the LT Games to attract new members, deepen engagement with existing members, and generate ancillary revenue from sponsorships and event‑related services. The event aligns with the company’s broader strategy of delivering high‑impact, experiential offerings that differentiate it in the competitive fitness market.
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