Life Time Group Holdings announced an exciting new agreement with FitVine Wine, making it the official wine sponsor of Life Time Pickleball. This partnership aims to bring mindful indulgence to Life Time members nationwide, reflecting a shared commitment to health-conscious living and vibrant social connection.
FitVine Wine will be integrated into various premium social and wellness experiences across Life Time clubs, including select Life Time Pickleball Classic tournaments and Afterglo events. This collaboration enhances the social aspect of pickleball, a rapidly growing sport within Life Time's offerings.
Additionally, Life Time members can now enjoy FitVine Chardonnay, Pinot Grigio, and Cabernet Sauvignon in Life Time LifeCafes nationwide where permitted. This provides a refreshing, zero-sugar alternative for members looking to savor a glass of wine as part of their active lifestyle, aligning with Life Time's healthy way of life brand.
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