Southwest Airlines announced on March 28, 2025, the extension of its flight schedule through January 5, 2026, increasing service to various airports in California and Florida, and several international destinations. New routes from Nashville include Albany, Albuquerque, Jackson, Memphis, Tulsa, and Providence, with red-eye flights from Hawaii to the Mainland starting in April.
The airline also revealed its title sponsorship of the Maui Invitational college basketball tournament, which will now be known as the 'Southwest Maui Invitational.' This partnership aims to strengthen the airline's connection with the Maui community and offers travel options for fans attending the event in November 2025.
These initiatives underscore Southwest's commitment to expanding its network, optimizing flight offerings, and engaging with key communities through strategic partnerships. The extended schedule and new routes are designed to meet evolving customer demand and enhance the airline's market presence.
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