Southwest Airlines unveiled 'Southwest Groups' on April 1, 2025, a new booking and travel management tool designed for travel decision-makers specializing in group travel. This platform aims to simplify complex and time-consuming processes for arranging group trips.
The new self-service tool empowers travel arrangers to shop, book, place deposits, manage reservations including name changes, and download robust reporting dashboards. It is integrated within Southwest Business Assist, the airline's self-service portal for businesses.
Aileen Furlong, Vice President of Sales at Southwest Airlines, stated that 'Southwest Groups' brings a new level of digital hospitality and efficiencies to the industry. This initiative is expected to enhance service for corporate customers and drive new revenue opportunities.
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