Lifeway Foods, Inc. announced on September 8, 2025, the launch of Muscle Mates™, an innovative, ready-to-drink functional beverage. This new product combines 20 grams of protein with 5 grams of creatine and Lifeway's 12 live and active probiotic cultures.
Muscle Mates™ is lactose-free and will be available in Mixed Berry, Strawberry Banana, and Vanilla flavors. It is poised to satisfy growing consumer demand for performance-driven, wellness-conscious products, with shipping expected to begin in Q4 and hit shelves by year-end.
The global creatine supplements market size was estimated at $1.11 billion in 2024, with sales surging 300% at The Vitamin Shoppe from 2019 to 2024. This new product represents a strategic entry for Lifeway into the high-growth fitness nutrition category, offering support for strength, recovery, focus, and gut health.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.