Lifeway Foods, Inc. announced on June 17, 2025, that CEO Julie Smolyansky is launching an open industry-wide conversation to explore the creation of a new voluntary dairy certification standard. This initiative aims to balance public health, consumer demand, and farmer viability, fostering trust and transparency in the dairy marketplace.
The proposed certification would provide an alternative between conventional and organic dairy production, offering consumers additional transparency on issues such as animal welfare, responsible antibiotic use, sustainable farming practices, milk nutrition quality, and environmental stewardship.
Smolyansky emphasized that this initiative reflects Lifeway's commitment to the public good and is intended to serve as a catalyst for broader industry dialogue. Lifeway has launched a website, ANewDairyCertification.org, to facilitate initial feedback and engagement from stakeholders.
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