Lifeway Foods, Inc. announced on August 21, 2025, the expansion of its popular ProBugs line with the launch of ProBugs Kefir made with conventional whole milk. These new pouches will be available nationwide in three kid-approved, lactose-free flavors: Strawberry, Mixed Berry, and Grape.
Originally launched in 2007, ProBugs was the first-ever pouched probiotic kefir for kids in the U.S. This expansion into conventional whole milk aims to make gut health more accessible and affordable for families, while maintaining high quality and bioavailable protein.
The global kids' yogurt pouch market is projected to reach approximately $5.47 billion by 2033, growing at a compound annual growth rate of 6.1% from 2025. This product line extension positions Lifeway to further capitalize on this expanding market segment.
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