Lifeway Foods, Inc. announced on December 11, 2024, the expansion of its ProBugs Organic Kefir for kids into more than 250 Harris Teeter retail stores. The distribution includes Strawnana and Goo-berry ProBugs flavors, available in single-serve pouches.
ProBugs kefir is made with organic whole milk and Lifeway's signature 12 live and active probiotic cultures, designed as a healthy snack option for children. This expansion aims to reach a broader audience beyond natural grocery sets.
The U.S. kids and infant probiotic market is projected to reach $370.89 million by 2032, growing at a CAGR of 9.1%. This increased distribution positions Lifeway to capture a larger share of this expanding market segment.
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