Lifeway Foods, Inc. announced on August 22, 2025, the comeback of its Basics Plus™ line of kefir and colostrum supplement shots, a product that first debuted nearly three decades ago. This relaunch combines Lifeway's signature probiotic kefir with colostrum to support digestive and immune health.
The original Basics Plus line was a pioneering milk-based dietary supplement in the late 1990s, ahead of its time in the functional food space. The relaunched product is packaged in a convenient 3.5oz grab-and-go shot, designed for today's on-the-go lifestyles.
This move capitalizes on the booming probiotic and colostrum markets, with global probiotic sales projected to top $200 billion by 2030. Lifeway aims to offer a higher-quality, more affordable product compared to existing market options, leveraging its long-standing expertise in fermented foods.
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