Lyft Media announced on April 17, 2025, a partnership with StackAdapt to launch programmatic in-app advertising within the Lyft app. This collaboration aims to create new opportunities for brands, agencies, and merchants to connect with millions of Lyft users.
The initiative leverages Kevel's API-based media ad serving technology, granting StackAdapt clients access to Lyft's premium U.S. in-app ad inventory. This allows for the delivery of hyper-localized advertisements based on valuable first-party data on rider destinations and intentions.
This operational milestone is a key component of Lyft's strategy to diversify its revenue streams and expand its margins. The company is targeting a $100 million annualized bookings run rate for Lyft Media by Q4 2025, up from $50 million exit rate in Q4 2024.
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