Live Nation Entertainment announced on March 6, 2025, that Synovus Bank has secured the naming rights for the historic Chastain Park Amphitheater in Atlanta. The venue will now officially be known as Synovus Bank Amphitheater at Chastain Park.
This partnership marks Synovus Bank's first concert venue naming rights deal for the nearly 7,000-seat outdoor venue, which has been a cornerstone of Atlanta's music scene since 1944. The collaboration aims to deepen Synovus Bank's engagement with the Atlanta community through live music.
For Live Nation, this agreement represents a new and significant sponsorship deal, contributing to its Sponsorship Advertising segment revenue. Such partnerships are crucial for leveraging Live Nation's extensive venue portfolio and expanding its brand integration opportunities.
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