Trip.com Group, a global leader in travel services, and Live Nation Asia, the world’s leading live‑entertainment company, announced a multi‑year strategic partnership on October 13, 2025. The collaboration will integrate travel and live‑music experiences across key Asian markets, allowing fans to book travel and tickets together through Trip.com’s platform and Live Nation’s venue and artist network.
The partnership is designed to capture the growing demand for concert travel in Asia, where live‑music attendance is rising and cross‑border travel is increasing. By combining Trip.com’s travel expertise with Live Nation’s extensive venue and artist relationships, the two companies aim to create new revenue streams and deliver a seamless fan experience.
The announcement marks a significant expansion of Live Nation’s presence in the Asian market and represents a strategic move to diversify its global footprint and revenue base.
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