La-Z-Boy, the iconic American furniture company, has launched its '#BanReclining' campaign, urging airline passengers to keep their seats upright and recline at home instead. The campaign aims to address the polarizing issue of airplane etiquette while promoting the comfort of La-Z-Boy recliners.
Passengers who sign a pledge at BanReclining.com are entered to win one of five prize packages, each including a free La-Z-Boy recliner valued up to $1,000 and a $500 airfare credit. The campaign is being promoted through a PSA-style digital video, social media vignettes, and influencer collaborations.
The #BanReclining campaign will reach airline passengers through digital billboards in New York City's Times Square and in-terminal Wi-Fi pre-roll and digital signage at major U.S. airports, including Ronald Reagan Washington National, Detroit Metropolitan, and Minneapolis-St. Paul International. This initiative seeks to capture attention during holiday travel and reinforce La-Z-Boy's brand association with ultimate comfort.
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