U.S. retail sales, excluding automotive, increased by 3.4% year-over-year on Black Friday, November 29, 2024, according to preliminary insights from Mastercard SpendingPulse. This indicates a robust start to the holiday shopping season.
Online sales continued to be a preferred choice for consumers, showing a significant increase of 6.7% year-over-year. This trend highlights the ongoing shift towards digital commerce and the importance of online platforms for retailers.
The report, which measures in-store and online retail sales across all payment types, suggests that resilient consumer spending, driven by promotions and last-minute shopping, contributed to the positive results. This data provides a key indicator of consumer health and spending patterns for the holiday period.
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