Experis Pricing Solutions, a leader in pricing strategies and part of the ManpowerGroup family of brands, released its 2025 Pricing for Profitable Growth Outlook on November 21, 2024, in collaboration with Vendavo. The report offers insights from C-suite leaders on key pricing considerations for the upcoming year.
The research indicates that nearly half of U.S. and European manufacturers and distributors (46%) report cautious optimism for 2025 and are preparing their pricing models for improved economic conditions. Furthermore, 26% are proactively implementing new products, services, and pricing models to capture anticipated growth.
Maureen Roderick, director of delivery at Experis Pricing Solutions, emphasized that companies focusing on proactive pricing strategies, value-based approaches, leveraging technology, and prioritizing customer engagement are expected to gain an advantage in a fluctuating market. The report covers market pressures, pricing strategy adjustments, and resource allocation for effective price optimization.
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