Jefferson Wells, a professional services firm and part of the ManpowerGroup family of brands, released its 2024 CFO Annual Survey Report on November 13, 2024. The report highlights the evolving priorities of CFOs amidst economic uncertainty, inflationary pressures, and rapid technological advancements.
According to the survey, 36% of CFOs cited profitability as their top challenge for 2024, a significant increase from the previous survey, followed by inflationary pressures and economic uncertainty at 32%. This indicates a heightened focus on financial performance from boards and major investors.
To address profitability demands, CFOs are increasingly investing in AI, automation, and other emerging technologies to boost efficiency and cut costs. The report also noted that CFOs plan to increase headcount for the first time since 2022, with a focus on specialized skill sets to bolster finance teams.
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