ManpowerGroup launched its 2025 Viva Technology Startup Challenge, 'AI, Tech, & #huManpower: Redefining the Future of Work,' on March 13, 2025. The initiative seeks to identify new ways of connecting people to meaningful careers and drive innovative solutions to transform how individuals find, secure, and thrive in their professional lives.
As a Platinum Partner of VivaTech 2025, Europe's largest startup and tech event, ManpowerGroup is playing a key role in fostering innovation. The challenge focuses on three critical areas: enhancing human-AI collaboration, personalized career development, and ethical AI in recruitment.
Riccardo Barberis, Regional President, Northern Europe and France, stated that the goal is to use AI and technology to enhance the human experience, not replace it, by reimagining career development in a digital-first world. Submissions for the challenge are being accepted through April 21, 2025, with finalists invited to showcase their solutions at VivaTech in June.
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