Marriott International announced the launch of its Series by Marriott collection brand in India on November 20, 2025, debuting 26 hotels across major Indian cities and adding more than 1,900 rooms to the company’s portfolio. The move marks the brand’s first entry into the Asia‑Pacific region outside China and represents a significant expansion of Marriott’s mid‑scale and collection strategy in a high‑growth market.
India is a cornerstone of Marriott’s global growth plan, with the company targeting 500 hotels by 2030 and positioning the country as its third‑largest market. The Series by Marriott launch is designed to capture the rising demand for dependable, affordable stays among domestic travelers, corporate guests, and event attendees. By partnering with Concept Hospitality Private Limited and its flagship The Fern Hotels & Resorts, Marriott leverages established local expertise while providing the global Marriott Bonvoy loyalty platform and operational support that drive consistent guest experiences.
The partnership model allows local hotel groups to retain their unique brand identity while benefiting from Marriott’s global standards, technology, and distribution network. The 26 openings are the first phase of a planned rollout that will add over 100 Series by Marriott properties in India within the next year, signaling a long‑term commitment to the market and a scalable growth engine for the mid‑scale segment.
Marriott’s Q3 2025 results, released on November 4, 2025, showed a 25% increase in net income and diluted EPS of $2.67 versus $2.07 a year earlier. The strong earnings backdrop underscores the financial viability of the new launch and provides the capital and confidence needed to accelerate the Series by Marriott expansion. The additional 1,900 rooms are expected to contribute incremental revenue and strengthen Marriott’s market share in the competitive Indian hospitality landscape.
Senior Vice President of South Asia, Kiran Andicot, highlighted the strategic fit of the Series by Marriott in India: “India’s vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott. These 26 openings mark the beginning of a broader rollout, with over 100 planned launches in the coming year.”
The launch positions Marriott against competitors such as Accor and Hilton in the mid‑scale segment, offering a differentiated product that blends local character with global service standards. By expanding its portfolio in India, Marriott strengthens its competitive advantage, deepens its loyalty program penetration, and sets the stage for future growth in other emerging markets.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.