Mattel, in collaboration with Nex, a leading motion technology company, launched 'Barbie Dance Party' on December 18, 2024. This new interactive dance game is available exclusively on the Nex Playground console.
The game allows up to four players to join Barbie 'Malibu' Roberts and Barbie 'Brooklyn' Roberts in a dance experience. Key features include interactive gameplay that encourages movement and self-expression.
This partnership expands Mattel's digital gaming portfolio and leverages the iconic Barbie brand in a new, family-friendly interactive format. The console is available at major retailers including Amazon, Best Buy, Target, and Walmart, broadening Barbie's reach in the digital entertainment market.
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