Mattel's Barbie brand debuted a LeBron James doll on April 9, 2025, marking him as the brand's first 'Kenbassador.' This initiative honors the NBA legend for his positive impact on culture, style, and community.
The Barbie Signature LeBron James Kenbassadors doll, the first Ken doll of a professional athlete, will be available for $75 starting April 14, 2025. It will be sold at select Target stores and online at Target.com, Amazon, Walmart, and Mattel Creations.
The doll features a custom wardrobe chosen by James, including a varsity jacket and a LeBron James Family Foundation T-shirt. As part of the launch, Mattel plans to donate a copy of James' children's book, 'I Am More Than,' to Save the Children for every doll sold at Target through April 19, 2025.
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