Hasbro announced on February 20, 2025, the launch of a new PLAY-DOH Barbie collection, resulting from a licensing collaboration with Mattel. This line includes dolls with fashion-making tools, PLAY-DOH compound, and new PLAY-DOH Pattern Sheets.
The debut collection features the PLAY-DOH Barbie Designer Fashion Show Playset, offering a 2-in-1 runway and design studio. Additional products include the PLAY-DOH Barbie Designer Dolls Assortment and PLAY-DOH Barbie Designer Pattern Packs.
The PLAY-DOH Barbie line is set to launch in Target stores and online in June 2025, with broader availability at most retailers in August 2025. This collaboration leverages Barbie's legacy as a style icon and PLAY-DOH's creative play, expanding product offerings and engaging consumers in new ways.
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