Mattel announced on January 26, 2025, at the Nuremberg International Toy Fair, a new Hot Wheels partnership with Ferrari, marking the first collaboration between the two iconic brands in over 10 years. This agreement will lead to the development of a full range of Hot Wheels products featuring Ferrari vehicles.
The collection will include a wide array of Ferrari classics, the newest and most technologically advanced models, and celebrated racing and road cars. The first product drop is scheduled for spring 2025, with a die-cast available for pre-order on Mattel Creations, and additional products to follow throughout 2025 and beyond.
This partnership is significant for Mattel as it re-establishes a connection with one of the most prestigious and successful automotive brands globally. It is expected to appeal to both collectors and new fans, expanding Hot Wheels' premium offerings and diversifying its revenue streams through high-demand licensed products.
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